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Thursday, March 3 • 10:00am - 10:40am
Passport Academic Introduction & Updates: Survey Data and The Digital Consumer

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This session will cover new and traditional core components of Euromonitor's award winning database, Passport. This cross-disciplinary database can support marketing, entrepreneurship, finance, supply chain, economics, hospitality, and management strategy courses onthe domestic and international level.

The session will cover three sections of the Passport database:

The Digital Consumer:
A new addition to Passport as of February 2016 and included in all standard academic subscriptions.

Help students understand connected commerce by location and device type covering industries like foodservice, travel, and transport. Enable projects that break down markets and consumers by broadband and mobile accessibility and students focus on the 21st century.

Lifestyles:
Euromonitor's traditional Consumer Lifestyle coverage has been rebranded and enhanced with granular consumer survey data capable of breaking down respondent demographic data into over 15 subsections.

In addition to understanding the trends of the markets these tools build on capability to help students understand the why and how of trends that impact global businesses, industries, and economies.

Passport Industries:
A recap of Euromonitor's traditional forte: primary research conducted by industry experts located in 80 countries worldwide.

Our data and analysis enables students to understand consumer industries and companies, ranging from market sizes and brand shares to distribution channels and ingredients with 15 years of historic data and 5 years of projections.


Vendor
Speakers
MF

Michael Fergus

Euromonitor International


Thursday March 3, 2016 10:00am - 10:40am PST
1218 1st floor, end of hall opposite of Roski Dining Room

Attendees (3)